Value Proposition Scorecard Results

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Thank you for completing the scorecard.

The first step to a stronger message is an honest diagnosis.

Use the simple scoring key below to calculate your score and see exactly where your value proposition has hidden red flags.

Review your answers. Give yourself one (1) point for each "True" you selected.

Add up your points to get your total score.

Your score reveals the overall health of your strategic messaging. Find your score below to get your diagnosis.

ㅤ	Score	Category	Description
ㅤ	7-8	Strong	You have a solid, well-structured value proposition. Your core strategic foundation is strong. Your primary opportunity is not in foundational fixes, but in optimization, testing, and scaling your message.
ㅤ	3-6	Common	You have some strong foundational pieces, but critical gaps are actively costing you customers. Issues with your Need, Capability, or Proof are likely causing your message to feel generic or unbelievable to your ideal clients. This is the most common range for promising businesses with untapped potential.
ㅤ	0-3	Urgent	You have major structural problems in your value proposition. Your messaging is likely confusing, unmemorable, and failing to connect with your audience on a fundamental level. This requires immediate and focused attention before any other marketing investment.

A score is just a number. A system is what creates results.

Based on our work with dozens of founders and executives, here are the most effective next steps for you:

ㅤ	Score	Recommendation
ㅤ	0-7	DIY Toolkit Toolkit is the perfect next step. It's a step-by-step system with the templates and frameworks needed to fix the specific red flags you just identified and get your score to an 8 or higher. Get Your DIY Toolkit
ㅤ	Any score AND you have a high-stakes situation	Expert Audit You're facing a high-stakes business challenge and need an expert partner to accelerate your results, you may be a fit for our full Expert Audit. This is a quick, high-impact engagement where we examine real external communication assets to identify your highest-leverage opportunities. Get your Expert Audit