Value Prop Scorecard: Three Next Steps
Thank you for your submission. An honest assessment is the first step to a stronger message.
1) Your Results
Count the number of boxes you just checked. This is your score.
Your Score | Your Diagnosis & Next Step |
4-5 (This is Urgent) | • Pain: You feel like you're "throwing spaghetti at the wall." Your message is confusing, and you're struggling to attract any ideal customers. • Solution: You need to stop all other marketing and go back to basics. Your immediate focus must be on building a clear and compelling strategic foundation from the ground up. |
2-3 (Lost Potential) | • Pain: You're getting some traction, but it's inconsistent. Something feels "off," and you're leaving customers and revenue on the table. • Solution: Your focus should be on diagnosing and fixing the "leaks" in your core message. This is the most common and highest-leverage stage. |
0-1 (Let’s Optimize & Scale) | • Pain: You have a solid foundation, but you feel like your growth has plateaued. • Solution: Your focus should be on optimization and scaling. You're ready for more advanced strategies. |
2) Take Action
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For leaders who want proven, DIY strategic planning tools adapted from my work with Chan Zuckerberg Initiative, the State of California, and high-growth startups and nonprofits.
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