TABLE OF CONTENTS
Find Your Blind Spots: Our Free Value Proposition Checklist
Free Value Proposition Checklist for Social Impact Leaders
View our related series on Positioning and Messaging (Toggle For More)
Messaging & Positioning Template
• Intro: (i) The Positioning Pyramid; (ii) 5 Expert Tips
• Needs: (i) Customer Unmet Needs; (ii) Persona Worksheet; (iii) Discover Needs
• Niche: (i) Ideal Client & (ii) Ideal Client Worksheet
• Differentiator: (i) Differentiators & (ii) Value Proposition Worksheet
• Category: Market Category
Overcoming Objections
• Proof
• Workflow Redesign
• Offers
Strategic Learning
• Clarify: Copy Testing
• Discover: Discover Needs; Use channel partners
• Validate: Customer Validation;
• Questions: 4 key questions (quick start)
• Scale: Smart Feedback
Is Your Message Landing? Use Our Value Proposition Checklist
A powerful value proposition is the engine that turns a crowd of 'maybes' into a line of dedicated funders, partners, and advocates.
But when you're deep in the work, it can be hard to see if your message is truly landing. This simple checklist is designed to help.
Use our five proven success factors to perform an honest diagnosis and find your #1 strategic blind spot. 👇
Made with Bullet