I help you find it, decoding the answer hidden in your organization.
Stop “throwing spaghetti at the wall.” By analyzing your bright spots, I show you who to reach, what key concepts to use, and how to test your ideas—so you can win your first ideal customers.
"Ready-to-Buy" Beachhead Market Profile
"Adjacent Market" Profile to identify your best opportunities for future growth
Testable Value Proposition concepts to use with your Beachhead Market
Testing Guide to refine the profile and value proposition concepts we’ve delivered to you